PEOPLE & PLANET FIRST
Indiigo Culture is centred around a people-and-planet-first philosophy.
We nurture the people who make our beautiful items and inspire the people they go to.
This is living with a conscience.
FAIR & FABULOUS FUTURE
Our vision is to be the global platform, collective, and ecosystem that curates and creates conscious fashion and lifestyle products. Behind the scenes, we support and empower our talents along their craft and green journeys. Together our community moves to create a fairer and more fabulous future.
EVERY ITEM WITH A STORY
Our amazing makers and designers come from around the world, particularly the Asia-Pacific. This collective of talents and artisans brings to you beautiful everyday objects with an aspect of sustainability. The pieces also reflect our diverse cultures and heritage as part of the modern lifestyle. Learn about the skills and traditions that go into the creations. Every item has a meaningful story.
WHAT IS CONSCIOUS FASHION?
To us, conscious manufacturing means being three things; (1) Eco-friendly, (2) Ethical, and (3) Transparent. Being sustainable is to intentionally minimise harm to human health and the environment, and to be open about the process. More than just limiting harm, Indiigo Culture wants fashion to leave a meaningful impact by supporting our family of talents and their communities. Hence, Indiigo Culture lives by our philosophy of putting people and the planet first.
HOW DOES INDIIGO CULTURE ASSESS/VERIFY
HOW SUSTAINABLE YOUR MAKERS & DESIGNERS ARE?
Most of our designers are emerging and independent makers who create the products themselves, or partner with small factories or artisans. First, we identify talents with a strong DNA and a point of difference; then we get to know each other better and find out more about where they are on their conscious journeys.
Where possible, we do site-visits to their factories, studios, or workshops. Otherwise, we verify by asking for documentations, photos, and videos, and by building a relationship based on mutual trust and respect. Team Indiigo is enthusiastic and committed, but as we are still small and limited by time and resources, we do the best we can.
HOW DO YOU HELP YOUR DESIGNERS
BECOME MORE CONSCIOUS?
We believe that sustainability is a journey, and we don’t believe in just preaching to the choir. This means that Indiigo Culture is open to supporting makers who are at any point of this process, so long as they are willing to change their mindsets and methods. Thus, we start with an aspect of sustainability and grow together from there.
Concretely, Indiigo Culture has helped our designers reduce the usage of one-use plastics, switch to biodegradable packaging materials, connect to suppliers of recycled fabrics and other more eco-friendly fabrics, and brainstorm on ways to reduce overproduction.
WHY THE FOCUS ON ASIA-PACIFIC?
All of Asia calls to us – the bustling bazaars, thronging cities, paddy fields, and mountain ranges. We have made it our mission to source amazing fabrics and to partner up-and-coming designers and makers across the complex tapestry that is our continent. We celebrate and share in their varied cultural identities, as well as support the artistry, hard work, and livelihoods behind every product. Proud of Asia-Pacific’s diverse heritage, we want to ensure its growth, continuity, and evolution.
WHAT ELSE DOES INDIIGO CULTURE DO
TO SUPPORT LIVING CONSCIOUSLY?
Indiigo Culture regularly organises and supports events that advance sustainability and gender equality. Indiigo Culture is also in the midst of planning to set aside a Fund dedicated to helping disadvantaged women in Southeast Asia attain a sustainable trade.